I’ve always been a firm believer in fully
automating my website and so should you. You can then focus on the marketing
side of things and not the maintenance side. That is the main reason why I
believe in automation.
The internet provides three very powerful
elements in the marketing world that no other marketing medium provides that
you should take full advantage of.
- The ability to reach millions of people all over the world right from the comfort of your home or office.
- The ability to offer instant access to your products or services and automatically deliver them.
- The ability to automate virtually every aspect of running your insurance practice.
There are of course plenty of other great
things about the internet, but these are the three I focus on. The first is a
gimme. That is probably the reason why you are learning to market on the
The second one is very key. If you have a
solution people are looking for, then it will be hard for you not to make sales
if you can offer them instant gratification to that solution. It is the
The third one is of course for your own
benefit. Putting your business on full autopilot is going to allow you the time
you need to advertise your practice, and create new products/clients.
Here are the three things I can think of to automate.
- Credit card processing
- Your delivery system
- Secondary sales process
Number 3 is critical if you wish to grow your
insurance practice. Back-end selling creates huge amounts of profit. You can
use an autoresponder. You can simply have your ordering system set off an autoresponder,
which has your pre-written sales messages in it to sell your backend products. This
will be set off every time somebody places an order at your site.
If you are new to marketing, then I probably
just confused the heck out of you.
Just keep in mind that on the internet,
almost everything but actual customer service, can be automated.
You should always remember that the most
important part of your practice is getting and selling to new and current clients.
Well that’s it for this Issue. Next
time I’ll write about another solution to problems you might be having and how to
If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and let me know what you think.
This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.
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