When I was building my companies, I often
would ask myself the question, “Why would someone want to do business with me?”
I surprised myself with the many answers I
came up with. But the one that always resulted in clients was the “Attraction I
set up for them to become my client.”
It doesn’t require a Magic Pill to make that
happen. You were drawn to me because of the valuable information I share with
you each month and helping you to grow your practice and creating more and more
customers by implementing the strategies and ideas I give you.
What is the secret?
It’s Attraction Marketing.
Attraction Marketing is just another way to
attract prospects to you, your product and your services.
It’s all about injecting yourself into all
that you are doing, so that the individuals feel as if you are a real person
and not another faceless name online or offline.
The most important part of Attraction
Marketing is that you are really selling yourself. Not the product and not the
service. It’s all about you as a person. It’s about how you talk, think, and
When you offer yourself and your knowledge
through a success marketing campaign, and I must stress, in an effort to
genuinely help others, your process will result in a steady flow of prospects,
leads, and sales.
But you can’t fake it. What you are really saying is, “ Here I am.
Envision it this way. Say that you are purchasing something at your local mall and the salesperson is really pushing hard to make the sale.
I’m sure you will agree with me that this type
of behavior really repels customers.
By the way, the same is true for salespeople
who just stand around looking bored.
When was the last time you actually bought something because of the salesperson? Did they start out with a conversation or ask if they could help you?
Did they sound polite when you said you were
Do you see the difference?
Even if you weren’t persuaded to purchase
something at that moment, you felt as if you had a good experience.
We are attracted to people who fulfill our basic needs of acknowledgment, who respect us, and treat us well.
Now apply that in your enterprise. That is
what Attraction Marketing is.
Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…
If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and let me know what you think.
This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.
MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)