Video Versus Written Word

Video Marketing?  Should I?  Or Shouldn’t I? That’s a question I hear very often from my subscribers. Here’s my view on it… It seems that everyone on the internet is touting video as the marketing tool of today that you must use. What I hear is, “You have to entertain people, nobody reads anymore, etc, […]

No. 1 Method to Creating A Unique Selling Proposition For Your Business

As I promised in my last blog, here’s the information on creating a Unique Selling Proposition or commonly known as USP. In a nutshell, your USP is that single, compelling idea or benefit that makes people want to do business with you, instead of your competitors. It is that distinct and irresistibly appealing idea that […]

How to Get Your Customers to Refer Everyone They Know

Imagine if customers keep coming back to you – and they bring their friends, family, and even strangers they meet on the street? Let me ask you this… Do you have a system in place to create “raving fans” of your business? If not, you should start thinking of implementing one.  What is a raving […]

The Difficulty in Selling to Older People

I’m often asked the following question on my coaching calls: “Why are older people so difficult to sell to?” Communicating with older people can be very frustrating.  The fact is that the earth as it was in the 1940s and 50s is different from today. It was back then that these people developed most of […]

3 Underrated Tools to Grow Your Business and Create More Sales

Many of you emailed me this past week asking me to explain the “Puppy Dog Close” I wrote about recently. What I plan on doing this week is to give you a few Sales Tools that you can use to close the sale. In my coaching program, I’ve received many email messages and faxes, which […]

Bringing in More Customers through Direct Mail

If you are currently advertising using TV, radio, or an ad in the newspaper, you can bring in more customers by also using Direct Mail. Direct mail puts your message right in front of your prospect in their own home or business. If you send the right mailing to the right list at the right […]

No. 1 Way to Communicate With Your Customers

When a prospect becomes a customer by purchasing from you, that person should be in your database and contacted repeatedly over time. Unless they ask you to stop contacting them. If the way you contact them is right, then they won’t ask you to stop contacting them. Send them coupons, deals for past customers only, […]

Influencing with Integrity (Part 3)

Here’s the process for listening through objections.  Step # 1: Embrace The Objection. Love it.  Be excited about it.  Look forward to it.  Embrace it. If you come from “I don’t want to hear this” or defensiveness, you are thrown into being argumentative.  And you don’t want to be in this element.   If you […]

Influencing with Integrity (Part 2)

“The objection will dissolve only when through your listening, the emotion has exhausted itself. “ Now that I’ve said that I now want to show you “How To Lose By Winning”. You may win the “BATTLE OF WORDS” when you overcome an objection, but you will never change the other person’s point of view.  As […]