For any Insurance or Advisor to be successful, their online presence needs to be strong.
Here are some words that come to mind when you are trying to build an online presence. Overwhelming, daunting, frustrating, and stressful. I’ve heard this from many whom I’ve talked with.
Not only is everyone competing for customers’ eyes and ears online, but also you have very little time to invest in what has become an essential task to business growth.
The good news is that you don’t have to stress out about this.
1. Limited Offers
You would think that people would be too wise to fall for the hard sell limited offer. No. Customers don’t want to miss out on something that is limited. Having limited offers on the home page of your website and sending out promotions will build your customer base. There is plenty of market research that shows that telling people not to miss out still works.
2. Create Advocates
You don’t have time to build your online presence but you can put people to work to do it for you. You just need advocates. Here’s how. Whatever you offer or your service is, you could offer people a $20 discount if they post a status on social media about your service or products. You can even create the ad and all they have to do is hit the share button and they get a coupon code for $20 off. Pretty cool, huh?
3. Your Social Media Playbook
There are literally millions of articles about how to use social media but here are a few tips…
- Not all businesses will benefit from social media but most do.
- Talk about your customers, not about yourself.
- Create a community. Advertise sparingly.
- If you want to advertise, pay for online advertising. It’s cheap compared to print.
- Pick one social media platform that matches your demographic. Examples are: if your market is teens, use Snapchat. If you cater to 30 and older you might use Facebook.
- You don’t want to be on every network. Pick just 1 or 2.
- Respond. If people start a conversation with your brand, continue it.
4. E-mail isn’t dead
Uninformed “experts” are sounding the alarm that e-mail is dead but the fact is that it’s the best form of online outreach. Here’s how to do it correctly…
- Target customers. Sending offers for children to singles is annoying to them. Know your customer and send e-mails that they want to receive.
- E-mail quality content less often. Once per week or every other week is fine.
- Use imagery. Pictures and videos are essential for customer engagement.
- Include a call to action. It might not be to purchase something but to learn more, which is another way for them to further engagement.
- E-mail lawfully. Ask their permission before adding them to a list. Know the laws.
5. Join with another business to drive online engagement
Looking for other businesses that have the same type of customer is a great way to build your own customer base without having to pay high marketing fees. Partnering with them with a promotion is a great way to introduce your brand to more people.
6. Keep things current
Too many business owners build a website without any plan of how to keep it fresh. Individuals won’t pay attention if you don’t have anything new to say. Whether you build your online presence yourself or hire somebody, have a plan for constant updating. The ongoing maintenance is just as important as the initial building of the website.
Your online presence won’t just happen. You have to invest time and money into building your presence but also remember this: Your online presence will amplify the good in your business.
Also, please check out my new training program, the Build Your Practice Fast Academy and let me know what you think. This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.
MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)