How to Trigger the “Yes” Response

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How to Trigger the “Yes” Response

June 18th, 2018

Those in my coaching program have learned in module one the various ways to utilize the Law of Reciprocity. It’s “I’ll do this for you. Then, you do that for me.” The law of reciprocity clearly tells us that we are all bound to repay debts of all kinds.  It is ingrained in all of […]

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Identifying Your Target Market

June 1st, 2018

In my coaching program, a member asked me for suggestions on identifying his target market. Your target market consists of the people and businesses that are most likely to buy what you sell. Here’s some suggestions. Identifying your target market is one of the most crucial steps you need to take when you are launching […]

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Just Calling To Say…

May 17th, 2018

I’m going to show you a simple but brilliant way to bring in more business and customers. Revisit your existing and former clients or customers and call to say hello. You go it right.  Call to say hello. That is it. Check in with your former and current clients/customers often and tell them you are […]

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Luring New Leads and Customers

April 2nd, 2018

One of the best ways I know of to lure new leads and customers is with Joint Ventures (JV). Partnering with other businesses that have the same customers you would like as customers creates another source of profit for your business. In the insurance industry you can refer your clients to an accountant, and the accountant […]

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Referrals: A Gold Mine

March 15th, 2018

Why are happy clients a gold mine?  It’s because they will refer you if you ask them in the right way and use the right words. We all know the value of a referral. You are not spending your time cold calling with referrals. Referrals are what I call WARM. You should design your referral […]

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Right Message, Right Person, Right Time

March 5th, 2018

Expect to see a lot more emphasis on market segmentation and personalization in the future. This is known as behavior-based marketing. It might sound complicated, but it isn’t. As marketers, we track simple behavioral triggers, like knowing if and when someone opens an email and clicks on a link.  Once armed with this information, we […]

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Some Suggestions on Creating Compelling Content

February 26th, 2018

Recently in my coaching program, a member asked me about Content Marketing and wanted me to suggest things to make his content marketing meaningful and responsive. Have you ever wondered what you could do to help improve your ability to create content that is regularly shared and engaged with by your community? I’m going to […]

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Something You Should Resolve This Year

January 18th, 2018

If you are a busy professional and your website is about your business but isn’t your business, the keeping it fresh is an easy thing to overlook. I personally do this all of the time.  Why? Because I publish regularly to my blog, but in terms of the look and feel of my site and […]

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Convert Cold Prospects into Buyers

December 1st, 2017

If you are not prepared to let go of a hot prospect that has turned cold, here are a few suggestions that may turn that cold prospect into a buyer. All of us have had prospects that seem to give us the run-around.  They expressed an interest in our product or service when we first […]

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THE EASIEST WAY TO GROW YOUR AGENCY/PRACTICE WITHOUT SPENDING A LOT OF MONEY Part 4

October 19th, 2017

Hi, and again welcome to this weeks Marketing Tip.  Many of you have emailed me that you have had great results by calling your inactive customers and this week I’m going to give you two sample letters you can use also. This is going to be difficult, as the letters might go onto the next […]

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