The Most Important Element in Any Insurance Business (It’s Not About Making Profit)

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INSURANCE-The Most Important Element in Any Insurance Business (It’s Not About Making Profit)
The Most Important Element in Any Insurance Business (It’s Not About Making Profit)

September 7th, 2020

Stop for a moment and ask yourself this question… “What is the purpose of my insurance business?” Most individuals would say, “To make a profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they […]

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INSURANCE-How to Get Your Clients to Always Like You (And Always Buy From You)
How to Get Your Clients to Always Like You (And Always Buy From You)

August 25th, 2020

Two weeks ago I had to fly to Salt Lake City and since I arrived at the airport early, I decided to go to the Airlines Club in the Concourse. I sat down and opened my computer to write another article for you. When all of a sudden, something caught my eye.  There were three […]

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INSURANCE-How to Get More Sales Using a Marketing Funnel (And What Sequence to Use)
How to Get More Sales Using a Marketing Funnel (And What Sequence to Use)

August 11th, 2020

A systematic approach is the way you should market your insurance practice.  You might ask yourself, “ Why should I use a Marketing Funnel?” The most important reason is that it results in more sales. And more sales means more profitability. That should be reason enough, but the real question is why do you get […]

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INSURANCE-Why Having a Subject Line in Your Email is 2000% More Effective
Why Having a Subject Line in Your Email is 2000% More Effective

July 24th, 2020

“Email is a powerful sales tool for any insurance agent. And just like any powerful tool, if it isn’t used properly, bad things will happen.” When it comes to learning what works in getting more prospects to open your email, you don’t have to do very much research before you find that most people will […]

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INSURANCE-How to Quickly Bring in a Bunch of New Clients (Without Breaking a Sweat)
How to Quickly Bring in a Bunch of New Clients (Without Breaking a Sweat)

July 14th, 2020

I’ve been teaching the value of this “technique” for many many, years because it is an incredibly effective way to put people in your business and increase your customer base. I put “technique” in quotes because it’s not a technique so much as common sense. You don’t have to study or practice it. You don’t […]

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INSURANCE-A-Secret-to-Convince-Everyone-to-Connect-with-You
A Secret to Convince Everyone to Connect with You

June 29th, 2020

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?” This is a problem many insurance agents have. It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give a […]

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INSURANCE_ Blogging-for-riches
Blogging for riches

June 16th, 2020

Have you ever heard of a “Fatkini?” I never did before but I heard of a woman named Gabi Gregg. Blogging in a fatkini has made her very wealthy. She is a plus-sized woman who specializes in blogging about the plus-size fashion industry.  Gabi was blogging for quite a while when she had an epiphany. […]

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3 Areas to Automate Your Profits In (#3 is critical to grow your insurance practice)

April 29th, 2020

I’ve always been a firm believer in fully automating my website and so should you. You can then focus on the marketing side of things and not the maintenance side. That is the main reason why I believe in automation.  The internet provides three very powerful elements in the marketing world that no other marketing […]

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INSURANCE_Are-you-better-than-the-competition
Are You Better than the Competition?

April 13th, 2020

In my last coaching program, I asked the audience how they knew that they were better than their competition. Many responded positively. Then one member asked me, “Ken if you were opening up a hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there […]

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INSURANCE_A Secret Very Few Insurance Agents Use
A Secret Very Few Insurance Agents Use

March 25th, 2020

When I was building my companies, I often would ask myself the question, “Why would someone want to do business with me?” I surprised myself with the many answers I came up with. But the one that always resulted in clients was the “Attraction I set up for them to become my client.” It doesn’t […]

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