Archive for the ‘Ken’s Blog’ Category

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INSURANCE-What to learn from the Coke fiasco
What to learn from the Coke fiasco

July 16th, 2021

I was just thinking about why Coke made the decisions they made when they took the old Coke off the market and instead created New Coke, and it turned out to be a disaster. I googled Coke and found out some interesting information that I feel pertains to all of us that are in business. […]

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INSURANCE_Are your Employees your Ambassadors
Are Your Employees Your Ambassadors?

June 23rd, 2021

I recently read an article where Herb Kelleher, the individual who made Southwest Airlines famous, said the following.   “Southwest’s communication, its message, is its people.” That means that they have trained their employees to be the ambassadors of their company. If any of you have flown on Southwest, you know what I mean. Whenever […]

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A secret for getting known on LinkedIn

May 10th, 2021

If you are on LinkedIn, you joined to use this social media venue to create potential clients.  The greatest stumbling block has been that many of you think that it’s wrong to self-promote yourself and/or your company. I have to agree with you. I also found it difficult.   So, I didn’t pursue self-promotion. Instead, […]

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How to Grow & Sustain Your Insurance Practice During the Pandemic

April 30th, 2021

In this Question and Answer Session, Ken Varga discusses key ways to grow and sustain your Insurance Practice during the COVID-19 pandemic. Ken Varga, has built 35 successful, profitable businesses in his career of 38 years. One of Ken’s off-line businesses had over 460,000 ongoing customers. He has also developed and sold multiple businesses for […]

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Why Stories Sell More Products than Marketing

April 27th, 2021

“All Marketers Tell Stories.” I was recently reminded of Seth Godin’s book with the same title the other day when I was looking at new cars… The salesman was very polite and talkative. Which isn’t bad. He started telling all kinds of stories, and when I asked him for further information and where I can […]

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INSURANCE-Don’t Do these 3 Things if You Want to Profit from Your Social Networking Profile
Don’t Do These 3 Things if You Want to Profit from Your Social Networking Profile

March 3rd, 2021

In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing.  Sharing too many personal details.If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be sharing […]

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INSURANCE-Becoming a Fearless Insurance Pro in Uncertain Times
Becoming a Fearless Insurance Pro in Uncertain Times

January 11th, 2021

Today is very uncertain. We recently heard of the new strain of the COVID virus. Then there’s the unfortunate crash of the Sriwijaya Air jet about 12 minutes after take-off from Indonesia. And the crazy thing is, it’s only half of the first month of 2021! Nobody knows what happens next, that’s for sure. And […]

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10-best-and proven-tips-for-growing-insurance-practice-on-a-budget
10 of My Best (and Proven) Tips for Growing an Insurance Practice on a Budget

December 3rd, 2020

Behold… my ten most kept, most widely used, and most proven tips for ANY insurance agent – regardless of niche – to grow your practice or agency even on a tight budget. Make a journal. If you don’t have a journal, I would suggest that you purchase one at your local store. If not, grab […]

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Insurance-Are They Buying or What? 4 Steps to Convincing “Almost Clients” To Do Business With You
Are They Buying or What? 4 Steps to Convincing “Almost Clients” To Do Business With You

November 10th, 2020

All of us have a hoard of prospects that were initially attracted to us for some reason or another.  It could have been your ad that attracted them. A direct mail piece. Or any other method you might have used to attract that prospect. Once you have attracted that prospect to look at you, they […]

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INSURANCE-How to Create A Client Before Your Competition
How to Create A Client Before Your Competition

October 26th, 2020

When I had my 35 companies, I created ways to be in touch with them constantly.  At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.    One of the companies I had insured over 600,000 nurses for […]

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