Hi, and again welcome to this weeks Marketing Tip. Many of you have emailed me that you have had great results by calling your inactive customers and this week I’m going to give you two sample letters you can use also.
This is going to be difficult, as the letters might go onto the next page, but I’m sure you’ll be able to copy them onto your own letterhead.
Again, you will have to massage these letters to fit your own industry.
Here’s the first letter:
City, State, Zip
I’m really concerned about you. Is everything okay?
It’s been a very long time since we’ve helped you. Is everything okay? I worry when we don’t hear from a valued customer like you.
If anything is wrong, we’re here for you. Please know I really care about you and your business. Likewise, my entire staff is concerned also.
If a problem has occurred, please let us help you solve it.
If we’ve done anything at all to offend or dissatisfy you, please know it was not intentional, and we’re unaware of what we’ve done.
Please call my office at (phone number) and ask for me. I’d really like to hear from you. Even if everything is fine and you just no longer need our products or services, I’d fell a lot better knowing you’re okay.
If I don’t hear back from you, I’ll probably call you myself, or have my assistant do it just to make sure you’re okay.
If you need us to help with anything, please call or come in. I am totally committed to help you.
Here’s a letter that reminds your inactive customers of the benefits you provide and an incentive for doing business with you again. Again, modify it for your own business.
City, State, Zip
I am so pleased that you favored us with your business several months ago. But you haven’t been back since then and we’re a little concerned, and frankly confused. Maybe you didn’t realize we’re more than just a (whatever) supplier that you can count on when you’re in a bind. I keep 1200 (whatever’s) in stock at all times in 47 different colors and styles. What’s more, our average selling price is 25% below the market.
The point of this letter is that we haven’t heard from you in a great while. I’m inclined to bet it’s because you didn’t realize the scope, flexibility and size of our operation. Also, you may not have realized that you don’t have to buy in the quantity you did before to get great prices and same day shipping.
I recommend that if you continually need, use or replace (whatever), you should call us the next time you need to purchase, because we’ve probably got a better price and a better product.
In fact, to shamelessly bribe you into visiting with us again, I’m going to make you an offer that’s irresistible. If you need (whatever) within the next seven days, we’ll sell you (whatever) normally at (Price) for only (a lower price). Plus, we’ll throw in interest free financing for 90 days. If, after receiving them, you don’t agree they are superior to the ones you’ve been using, simply send back the unused amount and we’ll refund all your money. I can’t be fairer than that.
Quite frankly, once most companies start dealing with us for all their purchases, they very rarely ever leave. Your business is important to us.
Many of my Consulting Clients have sent out letters like this and in most cases, they have reclaimed lost customers and enjoyed enormous additional profits.
Adapt these letters to your business today and send them out to your inactive customers this week. Let me know the results so that I can let everyone else know.
Well, that’s it for this week. Again, let me know the results you have after you implement these ideas.
Also, please check out my new training program, the Build Your Agency/Practice Fast Academy and let me know what you think. This program can help you transform your agency/practice and learn from my years of experience and success, in which I created over 6 million customers.