Video Versus Written Word

Video Marketing?  Should I?  Or Shouldn’t I?

That’s a question I hear very often from my subscribers. Here’s my view on it…

It seems that everyone on the internet is touting video as the marketing tool of today that you must use. What I hear is, “You have to entertain people, nobody reads anymore, etc, etc.”  

I believe a well-done video is a great way to engage people.

But the following are some of the problems as I see it: 

  1. With almost everyone using video, I don’t have time to watch them each day.  I receive at least 10 emails with videos in them on a daily basis.  I just delete them and never watch them.
  2. A brilliant video that nobody watches is really worthless.
  3. If I do want to watch the video later, I bookmark it and hope to view it later.  As we all know, later never comes.

To me, the written word is better than video.

People can print a written message. When it’s in front of them they are more likely to read it.

When they skim it they will get the gist of it and if they like what they see, they will respond.

Let’s put this in perspective.  If people read your message, even if it is halfway decent, it will always outperform the video they didn’t watch.

Don’t get me wrong,  I’m not saying don’t use video.  Use it, but also make sure you also use written word communication along with video and audio.  

Let me know your thoughts on this week’s ideas even if you disagree.

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