In my last coaching program, I asked the audience how they knew that they were better than their competition.
Many responded positively.
Then one member asked me, “Ken if you were
opening up a hamburger place, and you had to make it successful, what would you
do, since on each corner, within 10 blocks there was another hamburger joint. I
won’t name them here, but you know the names.”
What would I do? Hmmm…Hmm…
Some would say create a tastier hamburger.
Others might say location, location,
Others might say to offer a cheaper burger
I’d say it was wishful thinking if you think
that would make you successful.
There is a better way and guaranteed it’s a success
from the opening day and into the future.
There’s a burger place in Aruba that really
differentiates itself from the rest of the hamburger place on the Island. Anyone
can duplicate its success.
It doesn’t have anything to do with
hamburgers. It has to do with their fries. Trust me, they do have a great
hamburger but it’s the fries that drive a lot of people to their place.
It’s crowded from the minute they open until
What is their secret? They spray their fries
with s special oil that is so tasty, you want more and more.
Trust me. You’ve never eaten fries until
you’ve devoured these crispy critters that have been tossed with this special
I’m telling you this story because most insurance
agents I talk to, try to tell me all the time that they will be successful
because they are better than the competition.
Be different and separate yourself from the competition.
Well, that’s it for this Issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…
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