In my last coaching program, I asked the audience how they knew that they were better than their competition.
Many responded positively.
Then one member asked me, “Ken if you were opening up a hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there was another hamburger joint. I won’t name them here, but you know the names.”
What would I do? Hmmm…Hmm…
Some would say create a tastier hamburger. Others might say location, location, location.
Others might say to offer a cheaper burger like McDonald’s.
I’d say it was wishful thinking if you think that would make you successful.
There is a better way and guaranteed it’s a success from the opening day and into the future.
There’s a burger place in Aruba that really differentiates itself from the rest of the hamburger place on the Island. Anyone can duplicate its success.
It doesn’t have anything to do with hamburgers. It has to do with their fries. Trust me, they do have a great hamburger but it’s the fries that drives a lot of people to their place.
It’s crowded from the minute they open until they close.
What is their secret? They spray their fries with s special oil that is so tasty, you want more and more.
Trust me. You’ve never eaten fries until you’ve devoured these crispy critters that have been tossed with this special flavored oil.
I’m telling you this story because most business owners I talk to, try to tell me all the time that they will be successful because they are better than the competition.
Be different and separate yourself from the competition.
Well, that’s it for this Issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…
If you need step-by-step instructions on how to implement this and other ideas I give on creating customers, just visit Build Your Business Fast Academy and let me know what you think.
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