You may not know this but in the high-fashion industry there is a slang term called:
Air Your Coochie
What does it really mean?
It’s a jargon kicked around by fashion critics to describe a dress that is too short and therefore shows the runway model’s “coochie’ as she struts up and down the catwalk.
Why is this term good news for us as marketers?
Not because we are sick and twisted perverts but because if you want your clients to bond with you and your clients’ newsletters to be highly successful, then you must…..
Air your coochie.
Simply put:
You must tell your audience about your life…
And that goes doubly if you are in an uptight industry.
Trust me…
Your audience wants to know what makes you tick and when done right, with a bit of tack, this will turn your customers into ravenous fans.
Now, of course, there is an art to this.
It’s not like you want to go on a rant about the time you got a DUI after you ran a stoplight, or got tossed in the can for being a reckless bozo.
I’m talking about adding fun details about your life to your prospects and customers, even if it’s in your newsletters or emails to them.
Like the fact that you eat strawberries on top of your fruity pebbles.
Or the fact that you leather-up over the weekend, hop on your Harley Hogg, and get your cycling groove on.
The point is that nobody wants to hear about your business at this point of time, but they do want you to share some of yourself in your communications with them.
So, share with them odd things about yourself that they might just relate to.
Also, please check out my new training program, the Build Your Practice Fast Academy and let me know what you think. This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.
One Response to “Building Rapport to Get More Sales”
Billy Snyder says:
01/15/2019 at 5:42 pmThis is so true! I am on the local radio show 2x a month and the interviewer asked me one time what I had for breakfast. Well, that day I had grits and I usually use cashew milk to mix with, but this time, I actually grabbed the OJ carton (they are the same size and color!) and poured the OJ on my grits. After I realized what I had done, I decided to heat them up and try it. It was actually pretty good!
So I shared with the radio man that story and I have had several people ask me about my grits and OJ breakfast months later.