You may not know this but in the high-fashion industry there is a slang term called:
Air Your Coochie
What does it really mean?
It’s a jargon kicked around by fashion
critics to describe a dress that is too short and therefore shows the runway
model’s “coochie’ as she struts up and down the catwalk.
Why is this term good news for us as marketers?
Not because we are sick and twisted perverts but because if you want your clients to bond with you and your clients’ newsletters to be highly successful, then you must…..
Air your coochie.
You must tell your audience about your
And that goes doubly if you are in an
Your audience wants to know what makes
you tick and when done right, with a bit of tack, this will turn your customers
into ravenous fans.
Now, of course, there is an art to this.
It’s not like you want to go on a rant
about the time you got a DUI after you ran a stoplight, or got tossed in the
can for being a reckless bozo.
I’m talking about adding fun details
about your life to your prospects and customers, even if it’s in your
newsletters or emails to them.
Like the fact that you eat strawberries
on top of your fruity pebbles.
Or the fact that you leather-up over the
weekend, hop on your Harley Hogg, and get your cycling groove on.
The point is that nobody wants to hear
about your business at this point of time, but they do want you to share some
of yourself in your communications with them.
So, share with them odd things about yourself that they might just relate to.
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