In prior blog posts on social networking, I mention how to use it for marketing. Today, I want to go over three things that I found people are doing, that you shouldn’t be doing.
- Sharing too many personal details.
If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be sharing it on your social networking profile.
Here is a rule you could use:
Imagine having a conversation with a client or customer. What types of details about your life would you feel comfortable telling them? Those are the good ones you should share on your profile. Leave the ones you don’t want your client or customer to know about off of your profile.
- Selling too much.
I receive so many emails from the networks I’m on, that are selling. Again, picture yourself at a networking event. Someone rushes to you, shoves a business card in your hand, perhaps a brochure and a sales letter as well, and then rushes to the next person. What are your feelings?
Selling too much on your profile or in your social networking activities is much the same thing. The idea behind social networking is building relationships. You build relationships, and the business will come.
This doesn’t mean that you can’t sell at all, just that building relationships and connections should come first. Make sure you keep the relationship-building up when you do sell.
Of course, you should talk about your insurance practice and describe what you do, but do it in a fun way, that is non-threatening and non-hyping. I don’t even know if there is such a word. It should give them an idea of your personality. And don’t forget to include a few personal details so your friends and followers can get to know you as a person and also as an individual.
- Not sharing enough of your personal details.
Social networking is about connecting with people. The way we connect as individuals is by sharing things about ourselves. Make sure you add details about your life, your hobbies, your preferences, etc. Do you have kids or pets? Do you like to travel, cook, or read best-sellers or specific topics? These are ideas of items that you could include in your profile.
I also feel that you should make sure your personality comes through. Don’t be boring by listing a dry description that would be better for a resumé. Get your personality in there, let people know who you are and if you are someone they would like to get to know better. I am constantly trying to accomplish this in each blog and my weekly marketing tips.
I hope you will share some of your profile examples for all of us to view and perhaps some of you readers to this blog have something in common and will communicate with each other, so please comment.
If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.
This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.
MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)
Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.