Going Back to Marketing 101

Remember the basic marketing truism?

A transaction happens between two people: the seller and the buyer.

Not between 200 people but, again, between two people.

This means…

  1. If you stay focused on how to create the best outcome for each person you interact with rather than a mass of people as a whole, you will do just fine.
  1. If your messages and emails and online interactions you make are about individuals as opposed to writing one-size-fits-all blasts, you will do fine also.
  1. And if you stay ahead in the sense of doing what is right and what makes sense, you have enormous competitive advantages.

I’ve said it many many times over the years that being a decent person is a rare competitive advantage.

The specifics of what that means may change, but the sentiment hasn’t.

When you take care of each person you interact with individually, put their needs first, and do well by them, you will do well. 

Because let’s face it, most people do not.

CARING sets you apart from the crowd.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step-by-step instructions on how to implement this and other ideas I give on creating customers. Please go to www.buildyourpracticefast.com  and sign up for my one-on-one coaching program.

You can’t lose by investing just $20/month in the growth of your business. You probably tip more than your investment each month. Invest in the growth of your business. After you subscribe we will arrange a one-hour phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn. If you aren’t convinced after this phone call, I’ll refund your $20. Guaranteed.