There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that Choice?
They find a trusted expert or authority who has build a relationship with them and has proven their expertise on their topic.
So when your community needs someone that offers the products or services that you do, will you be the authority they turn to?
Here are some strategies to become an authority on your topic.
1. Focus on a Niche
Don’t be a jack-of-all-trades and master of none. If you want people to see you as an authority specialize in something. Pick a niche that narrowly focuses in on your ideal Customer sand what they need or want. With this level of specialization, you are also better able to personalize your message to speak directly to your ideal clients and connect with them emotionally, which is vital to your success in becoming an authority.
Don’t be afraid to experiment until you find the right niche for your business and community.
2. Choose the right channels. Once you have chosen your niche, you must also select the right channels to share your knowledge and expertise. You don’t want to waste your time sharing your knowledge in place where your community is not spending time.
You want to know if they spend their time on Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat or somewhere else?
Knowing this will increase your engagement and theirs around your content.
3. Provide Real Value
By real, I mean it needs to be seen by your clients as something they value and can use.
At the end of the day, people all think “What’s in it for them.”
4. Be Consistent
Consistency is a key component to establishing your reputation as an authority and building the trust that comes with the reputation.
5. Engage with your Community.
You can cement your position as an authority with your community by being open and engaging with them. This doesn’t mean just responding to comments and answering questions. You need to ask your community what is important to them and what they need and then follow through based on that conversation.
6. Build Relationships with Experts and Influencers
Make a regular effort to reach out to other experts and influencers both in your niche and in related niches that target the same audience.
While it takes time and work to position yourself as an authority on your topic, the benefits you receive will be worth the investment.
As the trusted expert, you will be the first choice in the minds of your community when it comes time to invest in the services you offer. This is because you have not only helped them to know, like and trust you, but you have also clearly demonstrated the expertise that proves you can help them solve their challenge or problem.
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