It always surprises me that most companies never put themselves in their clients’ or prospects’ positions. I say this because I see so many companies that make doing business with them so hard.
For example, if someone calls your company and a telephone operator is their first contact, can that customer support operator make a compelling response to the caller’s request?
When people come into your place of business, how well-versed are your sales clerks? How much time have you spent preparing dialogues, questions, and advice for your people to ask or offer to customers?
How easy is it to find things in your place of practice?
How much do you take your clients and prospects for granted? By merely stepping outside your office and pretending like you are a prospect or client, you should see a lot of the flaws in your operation. Like the TV program, “Undercover Boss.”
Remember that once they are taken care of and remedied, you can dramatically improve your current and repeat business potential.
You should make sure that your place of insurance practice is inviting, informative, non-threatening, easy, educational, and fun to do business with you. When this happens you will leave your competition in the dust.
Here’s a list of to do’s:
- You cannot educate your client enough.
- You cannot inform them too much.
- You cannot make calling or coming into your business too desirable.
- You cannot make ordering too easy.
- You cannot service too much.
I’ve always said, “Inspect what you expect.” I always called my own offices to make sure the phones were answered the way I wanted them to be answered. Have you done the same?
For example… Supposing you’re a restaurant owner, have you called your own eating place to make reservations and listened to the way your assistant answered the phone and responded to you? Try it sometimes. When you make the corrections you will see a remarkable difference in the growth of your business.
If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.
This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.
MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)
Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.