“How’s Business?”: How to Get Profits by Giving the Right Answer

“So, how’s business?”

How many times has someone asked you this common question during your life?  Probably thousands of times.

In your day-to-day life, people will ask you this simple question over and over again.  You probably hear this question from friends, clients, family, business associates, and almost everyone else.

So, how can you take this common question and turn it into a consistent referral source that will give you a chance to get more leads, referrals, and more business every time someone asks, “How’s business?”

But before I tell you what you should be saying, I’d like to ask you, what do you now say when someone asks you “How’s business?”

You probably say “Business is great.”

If you would like to turn the question “How’s business?” into a steady source of referrals and new business, you need to answer the question in an uncommon way.  You will need to turn this casual conversation into a “Referral Conversation.”

This will give you a chance to get referrals and new customers.

When someone asks you “How’s business?” you should say, “It’s going very well, and thanks for asking.  It is important you know that I do have time to help you, your friends, and anyone else that you care about that could use my help.”

Now you should pause.

Then ask, “If your best friend needed help in choosing which appliance would be best for themselves where they never had to stress out about choosing the wrong appliance, would you feel comfortable introducing them to me?”

If they say yes, then honor the answer and move on.

If they say, “No, I don’t know an agent that I’d feel comfortable sending my best friend to,” then you should answer, “I’m curious, what would have to happen for you to feel comfortable introducing the people that you care about to me, so I can help them when they are thinking about purchasing an appliance?”

You should massage this to fit any insurance practice you are in.

Let me know the results that you get when you start doing this.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them. If you need step-by-step instructions on how to implement this and other ideas I give on creating customers. Please go to www.buildyourpracticefast.com  and sign up for my one-on-one coaching program.

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