When it comes to
making money online there are three elements that everyone must have in order
website that makes the sale
- People coming
to that site and buying
Getting items 1 and
2 set up and in place are as easy as pie. In fact, you can have these in place
in 20 minutes or so.
But, it’s the third
element, getting real people to come to your site and buying something, that
has most people stumped.
Getting visitors to your site is called getting traffic. And there is no other
topic on which so much is written, and so much is wrong.
I like to keep
things simple and easy to understand, so in that light, here are some thoughts
on understanding and getting traffic.
There are basically two types of traffic.
This means that you
are going to have to pay for traffic through either your efforts (free traffic)
or your pocketbook (paid traffic).
Everybody pays. Some
with time, others with money. I’m sure by now you know that the “three click”
wonders don’t work for anyone, except the people selling them.
So, there is paid
traffic and free traffic. Nothing more. Nothing less. Let’s take a look at each
and see how they work.
I’m going to write
about free traffic in this blog.
Here are some free
traffic methods that work.
If ever there was a
siren song of the digital age, “free traffic” is it.
Can you really get
absolutely free traffic to your site and can you build a business based on this
traffic? The answer is YES.
But, and there is
always a but, you will have to learn how to get it and work hard as well. If
that is okay with you, let me show you how it works.
The following are
the main sources of free traffic.
Often touted as the
# 1 way to get free traffic, the tactic here is to get your site listed in the
venerated “top ten” search results. You can’t trick the search engines, like Google,
so the best way to do this is to provide content and lots of content.
If your site is
helpful to visitors you will do well.
If you try and
outsmart the search engines to get the traffic you will go broke buying the
latest and greatest thingy that simply won’t work.
Create a content
rich site and the search engines will reward you by displaying that site when
people search for the type of information you provide. But the content must be
high quality and must be original.
Free ads are a mixed
blessing. They are free, which is good and they usually don’t work which is
If you can get a
free ad in a place where ads are usually sold, like the free ad you get for
subscribing to some ezines or classified ad sites that are visited by people,
the it might be worth the time.
But, ad blasters and automated submitters do not work in testing and are to be avoided.
Without a doubt,
marketing with articles is the #1 free traffic method. You don’t need to be a
genius to do this. All you have to do is write a short article, about 700
words, that describes a problem people face and also provide ways to solve that
Once your article is written, you can submit it to article directories, ezines, other website owners, and more to get the widest possible distribution. Write and submit an article a week and very soon you will get very interested visitors who are proven to purchase.
means creating something of value that others can give away while making sure
you benefit from it being given away.
The key here is that
you both win when the product is given freely. In most cases, the person who
gives your book away for you wins by providing good information that they don’t
have to write. It is important that the product contains links back to your
The most common form
of this is a short e-book or report.
Participate on Forums
This is a free way
to earn while you learn. The idea here is to visit forums that are specific to
your site and post questions or make comments. This works well if you are
willing to give a bit before you receive. It does not work at all if your forum
post is simply an ad in disguise.
Once forum members
get to know and trust you a bit, they will visit the site you list in your
signature area. If you visit the forums specific to your topic of interest and
get involved, you will get very targeted free traffic on a steady basis.
As you can see, there are many ways to get free traffic to your site and the methods I’ve mentioned do take some time. But if you have more time than money at this point, these techniques will work to get traffic to your site.
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